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As business owners, we’d all like to think of ourselves as providers of great customer service. As small business owners in particular, it’s quite possibly your biggest differentiator. After all, how often is it that you walk into a national chain restaurant and are greeted by name, handed your favorite drink and made to feel like part of the family?

But great customer service is also about knowing how to handle problems, responding to and resolving issues—something at which agile small businesses can often excel.

Here are three simple things we can do to embed customer service into your business philosophy and day-to-day operations:

Listen and Learn

Listening is key to effective customer service and it can also help boost your profitability. Here are two ways to prove to your customers that you are listening–and tips on how to make it count:

  • Everyday Customer Interaction – Show you are listening to your customers by taking notes or repeating back what your customer has said. Listen to their words and tone. Observe their body language. Provide them clear and concise communication. Ask clarifying questions to gain understanding before you provide a response. If you can’t respond immediately, be sure to provide a timeline for response and make a note in your calendar to do so. Follow up, confirm the resolution and check for customer satisfaction and completion.
  • Facilitating Feedback – If you don’t have a reason for face-to-face interaction with a customer, look for ways to stay in touch and show you are listening and eager to keep the lines of communication open. For example, follow up with a customer after a sale to prove to your customers that you want to hear from them. Hand out in-store or post-sale surveys to find out what they’d like to see from your brand—and stay active on social media (more on this below). Customer service is, after all, about meeting the needs and expectations of the customer as defined by the customer. By soliciting feedback and using that information to inform your business you will find new ways to ensure your business is relevant to them and hopefully open new lines of profitable opportunity.

Carry Customer Service Across All Your Customer Touch Points

Remember to carry through on your customer service goals wherever your business has a presence. This means both online and offline. More than ever, social media is a systematic part of your customer service model, so if you have a presence on sites like Facebook, Twitter, Yelp, and so on, be sure you are actively listening, engaging, monitoring and responding to your customers online.

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Database Services

We remain true to our primary business of managing and supporting databases while also recognizing that the customers we serve have unique needs. eMerge-IT’s expertise and DBA service offerings deliver the combination of flexibility, reliability, security and performance your company demands.

D SQL Server database consulting

B SQL Server database architecture and design.

A SQL Server Tuning